Social influencer events are an excellent way to reach out to new audiences. I’ve managed large scale events on our own, and with partners such as the National Park Foundation, REI, Subaru, Columbia, Coke, and LL Bean.
In 2018, I organized and executed a “fitfluencer” event at Lake Powell Resorts and Marinas. We hosted a program for 8 fitness influencers over a 4-day period.
Results included:
- 34k total engagements
- 4.9% engagement rate
- 686k total reach