In 2022, I joined ISM to lead marketing strategies for professional development programs, including education, training, and events that serve the global procurement and supply chain community. As a Program Manager of Marketing, I develop buyer personas, analyze market trends, and implement multi-channel campaigns spanning email marketing, online advertising, social media, and collateral creation. My efforts have driven growth and engagement, furthering ISM’s mission to advance the profession.
I spent the previous 14 years marketing some of the most beautiful destinations in the world - from the deserts of Arizona to Yosemite National Park to Denali National Park and many amazing points in-between.
I worked on Aramark Destination’s National Marketing Team from 2012 - 2022. At Aramark, I managed social media marketing, influencer relations, content marketing and proactive PR strategy and execution for the company’s leisure brands, which include lodges, resorts, conference centers and attractions across the United States. In that time, I grew our social media presence to over 50 accounts with over 1.9 million followers. My team and I concentrated on providing rich and interesting content to travelers at multiple points across the purchase journey, as a result, we achieved very high engagement and growth rates across the board.
Earlier, and as my initial foray into marketing, I revitalized digital and social marketing efforts at the Arizona Office of Tourism (AOT), where I also revamped email marketing and saved the State of Arizona over $300,000 annually by optimizing production processes for the Official State Visitors Guide and Map.
My career began in supply chain management roles at Nintendo of America and Motorola, providing me with a strong foundation in operations and logistics that continues to inform my marketing strategies today.
A native of sunny Mesa, Arizona, I’m a proud graduate of Arizona State University and Benedictine University’s MBA program. When I’m not creating impactful campaigns, you can find me exploring the great outdoors, playing the cello, perfecting recipes in the kitchen, or capturing memories through photography.